Logo is not a sign
Logo is a long Story

If logo is a long StoryTarget is the Beginning of the Story

If logo is a complex story,
Brand is its Personality.

Design means
have the Singularity

If Logo is a long story,
Colours are part of the story

Make money
Includes Good Design

If you don’t have a System you’re part of someone System

Killer Design System is an innovative Process…

No Brand Model without
Singularity can work